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We labelled products

We have found that while many of our customers want to eat more consciously, they may not be able to find the right products in the store or online store. To help customers, we placed a "Rimi nutrition advisor recommends" label on products in the store that correspond with the recommendations prepared by Estonian and European nutritionists and that have also been approved by our nutrition advisor, Katri Merisalu. The "Rimi nutrition advisor recommends" label can also be found in our e-shop.

Who is Rimi's nutrition advisor?

Get to know Katri Merisalu, who is Rimi's nutrition advisor. Katri finds the relationship between man and food interesting - because you are exactly what you eat! She is convinced that health is to be found in vegetable and herb gardens rather than in glass jars.

Katri studied nutrition at the University of Central Lancashire in England, specializing in the treatment of illness through a proper and balanced diet, as well as in health psychology and eating disorders. In her dissertation, she wrote about the positive effects of buckwheat on cholesterol, with which she was awarded a Bachelor of Science in Human Nutrition with Honours in Nutrition and Exercise Science.


Our nutrition advisor selected about 650 products, including solids, seeds, nuts, as well as meat and fish products.The selected products are low in fat and salt or sugar, high in fibre, and exclude additives and synthetic flavours.


Based on the dietary recommendations for European and Estonian consumers, Katri Merisalu has developed an ABC labelling system for ready meals offered by Rimi. This is used to estimate the share of different indicators in ready meals offered by Rimi.

Meals where the content of some of the ingredients is higher than recommended are also labelled – it is important that you know what you are eating!

Labelling on the packaging

  • An ingredient with an A label is within the recommended dietary limits. When consuming these meals you do not have to worry about overeating this ingredient.
  • An ingredient with a B label is close to the recommended limit of a balanced diet and you should consume it in moderation.
  • An ingredient with a C label in the meal exceeds the recommended norm of a balanced diet. These products should be consumed in small quantities and it should be ensured that other meals contain less of the same ingredient.


There is a common myth that fats should be avoided whenever possible – in fact, fats should have an important place on our menu.

It is recommended that at least 60% of dietary fats come from vegetables (oils, nuts, seeds) and the rest should come from mostly fish as well as poultry meat.

Content per 100 g:
A = 10.0 g or less
B = 10.1 to 30.0 g
C = 30.1 g and over

Saturated fatty acids

Saturated fatty acids predominate in animal fats such as butter, cheese, processed meat products (wieners, sausages, burgers, bacon), dairy products, confectionery, hard margarines, lard, as well as palm and coconut oil.

Saturated fatty acids are important in the menu but should not exceed one third of the daily fat intake.

Content per 100 g:
A = 1.5 g or less
B = 1.6 to 5.0 g
C = 5.1 g and over


Sugars are divided into natural and added sugars. Natural sugars, such as lactose, sucrose, glucose, fructose, are found in fruits, vegetables, dairy products and honey. Refined white sugar (sucrose) is usually added to food.

The energy from added sugars should not exceed 10% of the food energy. Overconsumption is undesirable, but a certain amount of sugar is still needed for the body.

Content per 100 g:
A = 5.0 g or less
B = 5.1 to 15.0 g
C = 15.1 g and over 


Table salt contains 40% sodium and 60% chlorine. The daily salt requirement of an adult is about 2.5-3 grams.

Excessive salt intake should be avoided, but one can't totally do without salt. For example, salt is involved in regulating blood pressure, transmitting nerve signals and maintaining fluid balance in the body.

Content per 100 g:
A = 0.3 g or less
B = 0.3 to 1.5 g
C = 1.5 g and over

Nutrition Advisor Blog

Do you know the benefits of cucumber for heart health, the golden properties of mint, and why you should eat more mangoes?

Our nutrition counsellor, Katri Merisalu, knows the answers to these and many other questions, and shares her knowledge on our blog. Every month you will find new and seasonal tricks on how to enrich your dining table with ingredients that promote the body's normal functioning.

Read the blog

Nutritionist Recipes

Rimi nutrition counsellor Katri Merisalu loves to cook! When she cooks, she applies all the knowledge she has accumulated over the years in the kitchen, preparing exciting and delicious dishes and snacks.

Among Katri's recipes you will find, for example, berry cocoa chilli pudding, which is rich in fibre, omega-3 fatty acids, vitamin C, manganese, and other things necessary for the normal functioning of the heart, blood vessels, and metabolism.

See recipes

My account

Alcohol consumption has negative effects.

The sale, purchase and transfer of alcoholic beverages to minors is prohibited.

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