Parema homse heaks

To create a better world is not somebody else's problem, it’s ours. If we, through all our business, decide to challenge ourselves and our customers to continuously improve and find smart solutions that are good for the environment, our society, and the people in it, we can make a significant difference.

Every week we meet more than 3 million customers in our stores where we work to make people’s day a little easier. We have a responsibility to contribute to a more sustainable society. To achieve our goals, we work actively and in the long term in the areas of health, environment, local commitment, quality, and diversity.

Tervis

We want to make it easy for people to eat healthier, feel better and live healthier lives. We help our customers through our range, but also by inspiring, giving good advice and guidance to a healthier and better life. Our ambition is better public health and a society that feels good.

Loe rohkem

Keskkond

We want to make environmentally smart choices easy, both for our customers and for ourselves. We work every day with environmentally smart solutions in offices and our stores. We have been climate neutral in our own operations since 2020 and have decided to have net zero emissions by 2030. We will save resources and reduce waste throughout the chain. Together with our customers, we will minimize our environmental and climate impact.

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Kohalik

We want to be committed to a living society where we are. We support local associations and sports teams. We are a gathering place. And just like our customers, we love locally produced, both because it is good and to support living in the countryside. We want the places where we have shops to be places where people thrive, shop, live, and work.

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Kvaliteet

We want to ensure that our customers are safe with us. Quality and social responsibility are always guiding our business and our business relationships. We have competent employees, clear routines, traceability, and control. Our products and services must meet our and the outside world's requirements for quality and safe handling, but also for working conditions and animal care. All our business is done on human terms and our responsibility extends across national borders.

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Mitmekesisus

We want to take advantage of differences. We do this by increasing diversity and having employees with all backgrounds and abilities. With us are all talents. Everyone can grow and develop. Everyone has something to contribute. Everyone has something to share. Everyone is a fellow human being. We are confident that an inclusive society will be safer and more tolerant. It benefits everyone.

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